Year 2: Fashion business & strategy
This semester was all about fashion and strategy. As I have learned in Semester
3, doing business in this industry takes more than capital, charisma, and good looks. Just offering an alternative to your competitor is not enough to stay ahead. The real trick lies in a solid strategy that results in a sustainable business model. In this semester I learned how to prepare strategic advice for a fashion company in order to realize this goal. In this semester, I played the role of a consultant with the task of writing a strategic advice report for a fashion company. My goal was to ensure that, in the long run, the company stays ahead of the competition.
The semester consists of three phases:
- Situation Analysis
- Strategic Position
- Financial Plan
Year 2: Fashion and the circular economy
Within this semester, I focused on how the fashion industry can be organized differently by not only looking at generating turnover (which, after all, is necessary to remain healthy as a company) but also how a company can contribute to a healthy world for everyone. The topics that are discussed within this semester are sustainability, meaning and circularity. Sustainability and meaningfulness can be translated as responsibility. Acting responsibly with an eye and a heart for the social aspects of people, the planet and prosperity. The content of the semester is based on three pillars: collection, material, and production. The analyses of the first two topics lead to the final recommendation.
- Collection analysis: How does the collection reflect the company's vision, mission, and core
values?
- Sourcing plan: How do the material choices and the various product development methods
reflect the company's vision?
- Production plan: Plan of action at the operational level for a healthy collection
BrowZWear
With Browzwear, I learned that I can assist apparel companies who are moving to true-to-life digital samples that remove productivity barriers, speed up time to market, and enhance sustainability.
